adidas have launched the new adiPure TR360 training shoe – a multi-directional and multi-purpose training shoe. With both a men’s version, and a model especially for women, the adiPure TR360 is designed to let your feet move as nature intended and help you get the most out of your workout by helping to help build natural strength, agility and balance, – and designed to make muscles work harder during exercise.
Whilst most other sports have footwear designed specifically for the sport itself, the adiPure TR360 is designed primarily for the gym. Using super light and flexible materials, it features the latest in technology to support multidirectional movement, and the anatomically designed shoe provides comfort and support throughout every stretch, every squat and every exercise during your workout.
The design and overall flexibility of the adiPure TR360 promotes unrestricted movement and harnesses the body’s mechanics, and aims to strengthen the muscles in the feet, toes, ankles and lower legs, whilst offering a natural feel that is one step from being barefoot- but with the increased foot protection needed during a workout.
Adrian Carney adidas’ Category Manager for Men’s Training Footwear comments on the innovation and objective behind the development of the adiPure TR360: “The foot is a highly complex part of the body – in fact you could say that a lot of engineering went into its design and function! To get the most out of a workout, it’s important to focus on how your feet interact with the ground in almost the same way you think about how your hands interact with a ball or a bat during sports. Using your foot’s natural power and movement can help you strengthen muscles you never knew you had in your feet, lower legs and throughout your core.”
“The adiPure TR360 is multi-purpose shoe, designed with the gym in mind. We focused on solving the problem of ill-fitting and inappropriate footwear undermining the efficiency of an individual’s workout. We identified that a custom made shoe designed to harness the unique movements a person typically makes during their workout was a solution.”
The adidas adiPure TR360 for both men and women is available at selected retailers and adidas Sport Performance Stores with a retail price of SGD$139.