Press Release : PUMA LAUNCHES IGNITE, ITS MOST ENERGIZED RUNNING SHOE

11 FEBRUARY 2015, SINGAPORE – PUMA is proud to introduce IGNITE, a performance running shoe featuring innovative foam technology that maximizes energy return to keep you running longer. Worn by The World’s Fastest Man Usain Bolt,IGNITE is PUMA’s most responsive running shoe, optimizing comfort and durability. Designed for a wide range of runners, if you put the energy in then PUMA IGNITE gives it back.

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Powering every stride is IGNITE foam, proprietary foam that provides responsive cushioning, optimal rebound and comfort. Strategically placed in the heel of the shoe is ForEverFoam — a compound used heavily in the automotive industry. This material creates long-lasting durability and is entirely new to the market. “Training every day is pretty tough”, said Usain Bolt. “I start out with a running shoe to warm up before going into a spike, and I need a shoe that is comfortable and keeps my energy up. I love IGNITE for that, and can feel it makes a real difference. It’s a pretty good looking shoe as well.” Karin Baust, Running Training Business Unit General Manager at PUMA commented,

“We’re proud to bring IGNITE to the market. This shoe has been a long time in the making, we’ve been working on the foam innovation and tooling for a number of years. It’s extremely satisfying to launch IGNITE because an advancement in footwear technology like this doesn’t come around every day, and we’re confident this is going to have a big impact on a wide range of runners around the world.”

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IGNITE Q&A With Usain Bolt

Q: When do you wear IGNITE?

A: I start out with IGNITE as a running shoe to warm up before going into a spike, and it’s important that I wear a shoe that is comfortable and keeps my energy up. I love IGNITE for that, and can feel it make a real difference. It’s a pretty good-looking shoe as well.

Q: How does IGNITE compare to other running shoes you wear?

A: When you put it on your feet, you’ll understand. IGNITE is the most comfortable shoe I’ve run in. I put a lot of wear into my shoes so it’s important they’re durable but still comfortable.

Q: What do you think of the design for IGNITE?

A: I was introduced to IGNITE about a year ago and I was really happy with the design, it’s like no running shoe I have ever seen. It looks good but it feels amazing.

Q: What ignites your run?

A: I’m ignited by the desire to win. I always push myself to do better and to be the best. When I’m home in Jamaica with my family, to see my parents happy and to be able to give them things we otherwise couldn’t afford; it makes me appreciate what started this whole journey.

Q: How do you think IGNITE will inspire other runners?

A: IGNITE can be worn by any kind of runner, you don’t have to be a sprinter. I think once they put the shoe on they’ll understand how comfortable it is and how energized they will feel. I hope that energy they feel will motivate them tocontinue running.

Q: How will IGNITE help you to remain ‘Forever Faster’?

A: I can train harder and longer in IGNITE. The harder I train the faster I’ll be.

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Available in Singapore from 12 March 2015, PUMA IGNITE comes in both Men’s and Women’s style and will retail at SGD 179. In subsequent seasons, additional styles will be introduced and the IGNITE line will be expanded further within the Running and Training categories.

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