Press Release : NEW BALANCE MINIMUS HI­‐REZ

New Balance will add to its barefoot-inspired Minimus collection with the introduction of the innovative HI-REZ road shoe. This shoe is designed for the minimal runner looking for the latest cutting edge product to enhance a hyper-real sensory running experience. NB Minimus HI-REZ launches in April 2013 and will retail for $165.

hirez

The launch of Minimus HI-REZ represents a ground breaking, patent pending innovation in the minimal running market, “Our new HI-REZ construction delivers a completely different experience for the runner by allowing the foot to move as it would naturally while still offering underfoot protection,”  says Katherine Petrecca Business Manager for the New Balance Innovation Studio. “Minimus HI-REZ is made for the experience minimal consumer looking for a more natural run with every step flush with sensation.”

This new addition to the Minimus collection is made with 42 independent lightweight midsole pods mechanically bonded to a durable yet flexible fabric base that allows the shoe to move and flex in closer unison with the foot. The midsole pods are a high-abrasion ground contact EVA which offers a strong balance between durability and shock protection with additional outsole rubber post-applied in areas that need extra resilience and traction. Made with the NB Minimus Zero drop last that eliminates any height difference between the heel and toe, both at 8mm, the shoe encourages a midfoot strike while an enhance width that aids for a natural forefoot splay and yet only weighs in at approximately 4.3 ounces for a men’s size 9.5

スライド 1

The upper is made of a skeletal engineered FantomFit material with a support structure in the form of a hexagonal print pattern fused to a single layer of breathable mesh, giving the foot crucial lightweight support, In keeping with all shoes in the Minimus collection, HI-REZ encourages the runner to go sockless with interiors created to fit the bare foot comfortably, The tongue connects seamlessly to the lateral side of the shoe to further encourage barefoot use and reduce potential points of irritation. The sole and upper come together thought a unique stitching process and are reinforced with a rubber that runs along the entire perimeter of the shoe.

new-balance-minimus-hi-res-1-330x188

“NB Minimus HI-REZ takes your run to a new level, giving you the sensation and freedom of barefoot running paired with incredible lightweight protection” says Petrecca. “Just imagine your run magnified and refreshed. That is your run in Minimus HI-REZ”

HI-REZ are already available at all New Balance Concept Stores and Running Specialty retailers, HI-REZ is only available in Men sizing in Singapore and ASEAN.

Details

  • Stack height: 8mm heel and forefoot
  • Heel to toe drop =0
  • Approximate weight: 4.3oz for men’s 9.5

Cheers! (:

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s