Press Release: Adidas AdiZero Feather 2

A few weeks before the world’s best athletes come together for the London 2012 Olympic Games, adidas is launching the adiZero Feather 2, the lightest everyday running shoe, to help athletes all around the world become faster and improve their performance.

miCoach SPEED_CELL

The adiZero Feather 2 now features a miCoach cavity embedded in the shoe which allows the runner to insert the new miCoach SPEED_CELL™.

It records up to eight hours of performance data, including distance, speed, pace, time, number of sprints, as well as time and distance in speed zones, and provides personal data to share, compare and challenge with friends.

On a technology side, the adiZero Feather 2 features the SPRINTFRAME platform directly attached to the upper which ensures optimum forefoot propulsion. It significantly saves shoe weight while maintaining important performance characteristics, such as comfort and energy transfer.  Fully integrated in the SPRINTFRAME platform is the TORSION SYSTEM which allows independent movement of fore- and rearfoot.

The shoe also contains SPRINTWEB, a lightweight mesh construction achieved through strong seamlessly bonded TPU material for maximum comfort, support and breathability.

Other technological features are full forefoot adiPRENE®+, the adiWEAR rubber outsole which ensures long-lasting durability and traction, and strategic foam placement on the sole which allows for a dynamic push-off while minimizing the overall shoe weight.

Weighing 190g (men’s, size UK 8.5) and 160g (women’s, size UK 5.5) respectively, the adiZero Feather 2 for both men and women is available at selected retailers and adidas Sport Performance Stores with a retail price of SGD$179.

The Adidas AdiZero Feather 2 is also the official shoe for the Adidas King Of The Road (KOTR). If you have yet to register for this epic running event. click here

Cheers! (:

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s