Press Release: New Balance ‘The British Miler’ Limited Edition 890v2

In recognition of the 7 men from Team Balance in their quest to qualify for Team Great Britain, New Balance has produced a special limited edition version of the popular 890v2 neutral cushioning running shoe. The British Miler 890 draws design inspiration from the colours of the British flag.

The new 890v2 features an 8mm drop from heel to forefoot (rather than the previous 12mm drop in the 890), putting the foot in a more natural position. With careful craftsmanship, a few changes to the detailing and grooving were made on the midsole, composed of REVlite foam, to create an even more lightweight package, without sacrificing cushioning, stability or durability.

Much like its predecessor, an ABZORB® cushioning crash pad combined with Ndurance in the heel work to absorb initial shock and provide the right amount of lateral release to guide the foot smoothly through toe off. Full ground contact through the bottom unit allows for excellent cushioning, inherent support and smooth striking and transition through the midstance.

No-sew welded upper materials continue to provide a secure, seamless fit while a thin and discreet supportive wrap at the midfoot encases the instep in a comfortable, aesthetically pleasing way.

890v2

The 890v2 delivers to neutral runners everywhere the surprisingly lightweight running experience they crave with the durability and protection of an everyday trainer. The bouncy, resilient, lightweight REVlite midsole foam and soft, supple beautiful uppers combine in an even lighter weight shoe that promises enough protection and durability to endure lots of miles – and enable the runner to look great doing it!

Read more about “The British Miler”: http://thebritishmiler.com/

The British Miler 890v2 retails for $185 and will be exclusively launched at the New Balance booth in the “Run, Bike, Swim 2012” expo, 11-13 May 2012, Singapore Expo Hall 4.

Cheers! (:

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